SENIOR B2B SAAS MARKETER · CONTENT, MESSAGING & GTM
23x
Article organic traffic growth in 2025 (360 to 8,420 monthly sessions)
10x
Non-branded organic traffic growth, site-wide, in 2025 (467 to 4,740)
1,800+
Content-attributed inbound leads per quarter in 2025
All figures: Voiso, 2025. Data sourced from GA4, GSC, and HubSpot.
Selected Work
VOISO · HEAD OF CONTENT
Building a content function from the ground up
First content marketing hire to 23x article traffic growth and 1,800+ content-attributed inbound leads per quarter.
VOISO · MESSAGING & WEBSITE COPY
Landing page copy for two full platform rebrands
All landing page copy and messaging architecture across two complete platform relaunches.
VOISO · COMPETITIVE INTELLIGENCE
Competitive intelligence program across the CCaaS landscape
17 comparison pages written for buyers in active evaluation, built from one duplicable template.
Selected Writing
TabaTalk
B2B buyer guide
Must-Have Features in a Cloud Contact Center
A decision-stage guide translating complex platform capabilities into operational outcomes, demo questions, and an evaluation scorecard.
Voiso
Thought leadership
Make Clarity Your Greatest Competitive Advantage
A thesis-driven argument for treating clear communication as a strategic advantage across marketing, product, and customer experience.
CloudTalk
Long-form SEO
10 Perfect Sales Pitch Examples and How to Write Your Own
An instructional article combining sales guidance, recognizable brand examples, SEO structure, and conversion-oriented product positioning.